Premiere Music is dedicated to bringing its audiences the most memorable and moving music experience. We are mostly inspired by classical masterpieces and performers; yet are always happy to include in our repertoire of our artists lyrical or harmonic contemporary pieces. We carefully select artists, orchestras and singers that we represent to ensure highly professional and truly inspiring performances each time. Whether that would be a public concert, a private recital or a classical performance for children, we believe that our audience deserves simply the best.

Our strategy

We are interested in our Audience. Because markets continue to change, we create and produce shows and performances tailored to the audience and the time. We  lead the public to  discover classical music masterpieces by brilliant music performances and a modern communication that reaches both new and old audiences.

Our mission

Since our founding in 2013, our mission has been to bring audiences to exceptional experiences through classical live music and entertainment.
We are a multinational team that believes in music as culture with no borders. Let us take you on a beautiful journey. We will surprise you!

Our four pillars

Efficiency of the team
Creativity in programming
Quality of realization
Broadness of the artistic network


Who we are

Snizhana Kochubey
Managing Director and founder, Member of the CdA

Snizhana Kochubey has a broader experience in Event management. After her studies in Food and beverage she melted her knowledge with her passion and started her activity as project manager of the Festival della Danza in Lugano in 2007, then she collaborated with many school organizations for educational projects. More and more involved in music she is producer of the short film ‘Subito’ for the Centenary of Lutoslawski and works as artist promoter. Under her guidance Premiere Music Sagl has created many successful music formats. Besides the production activity she is editor and founder of the Magazine Emozione Danza.

Igor Longato
President of CdA

Igor Longato is a musician with an international activity as orchestra conductor, chamber music player and piano soloist. He has performed in Switzerland, Italy, Russia, Ukraine, Bulgaria, Spain, Germany, France, Poland, Vatican, USA, Portugal, and many others. His activity spans from baroque to contemporary music and from instrumental music to opera. Igor has been also a member of the Board of Autunno Musicale in Como (Italy), artistic director of the Orchestra  Sinfonica Cantelli in Milano, artistic Director of the Orchestra dell’Insubria, and President of cultural Associations in Lugano.